This open Forum for Professionals, Researchers and Professors has been organized jointly by THUAS and UFV, in Madrid. Following the motto “Making Sustainability possible from the University and the Industry to theSociety” our aim is to create a space of dialogue between professionals and research professors.The results of the Conference should contribute to a better design of our University programs in order to include sustainability in the best and more practical manner. That should occur not only in the specificsubject but as a key part in other areas as HR, Finance, Marketing, Humanities, etc.