The Finance and Control Program of The Hague University of Applied Sciences in cooperation with its strategic partners, Univ. Francisco de Vitoria and Tampere University of Applied Sciences, organized the 2nd International Forum on Sustainability. The goal was to provide understanding of the key concepts of sustainable value creation by sharing implementations, knowledge and lessons learned between the industry, researchers and university lecturers. The focus of the case study provided a blueprint of how the companies and university researchers and lecturers can collaborate in order to improve the university curriculum to better prepare the students and future business professionals.